Perspectives from the Lucidspire team — published when we have something worth saying. No cadence commitments. No content for the sake of it.
The gap between teams bolting RAG onto existing systems and teams rebuilding around retrieval is significant — and widening fast.
Most India-based teams approach GCC hiring with the same instincts they use domestically. Four of those instincts consistently create expensive delays.
Answer Engine Optimisation requires a fundamentally different content strategy from search optimisation. The firms that understand this distinction earliest will own their categories.
After multiple enterprise ERP implementations, we've seen the same failure patterns repeat. Here is what they are — and what prevents them.
The briefing process, the procurement process, and the success metrics are all calibrated for agencies — not partners. Changing the outcome requires changing the brief.
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